Gamification is getting more and more popular nowadays. The reason of that is simple - it works! It works because it leverages the motivations and desires that exist in all of us for community, feedback, achievement and reward. When combined with the latest research on motivation and the big data generated by user interactions, gamification empowers businesses to create true loyalty.
It is about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging. When you gamify high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more.
Gamification is built upon 10 primary game mechanics, proven to motivate and engage users, and may use any combination of these techniques to accomplish business goals.